Embedded inside Zung.ai — available from day one

The engine that grew 500+ institutions. Now grows yours.

MFI Leads is embedded directly inside Zung.ai — the same AI engine Zung used to acquire its own institutional clients now works for you, finding qualified borrowers, scoring them, and moving them through your loan pipeline without leaving your dashboard.

500+Institutions on Zung
12K+MFI Profiles
34%Avg conversion lift
180Countries covered
Faulu SACCO Kenya
Grameen FS India
LAPO MFB Nigeria
BancoSol Bolivia
Amina M. Score 94
James O. Score 87
Mary N. Score 82
Peter K. Score 88
Zung finds MFIs
MFIs find borrowers
① How Zung.ai grows
Zung uses MFI Leads
to find your institution
The same AI intelligence that identifies qualified prospects in your market is used by Zung.ai to find MFIs and SACCOs that are ready to adopt AI-native core banking. You were probably found this way.
Same AI engine
② How YOU grow
You use MFI Leads
to find your members
Once you're on Zung.ai, MFI Leads is already embedded in your dashboard. The same engine that found you is now pointed at your catchment area, scoring potential borrowers and member candidates for your institution.
Two engines. One platform.

MFI Leads works in both directions

Whether Zung.ai is finding you as a future client, or you're using the platform to grow your own institution — it's the same AI intelligence layer running both.

Zung.ai → Institutions
Zung finds MFIs & SACCOs ready for AI core banking
Zung.ai uses MFI Leads to identify cooperative financial institutions globally that are ready to migrate from legacy core banking systems. AI scores each institution on migration readiness, technology maturity, and growth potential — so Zung's team focuses only on the most qualified leads.
12,000+ MFI and SACCO profiles across 180 countries
CBS migration readiness scoring (Temenos, Flexcube, Mambu)
Buying intent signals from job postings and RFP activity
Decision-maker contacts — CEO, CTO, Head of Operations
Market sizing by country and institution type
500+
Institutions found & onboarded via MFI Leads
40
Countries where Zung clients were found this way
Your Institution → Members
Your institution finds qualified borrowers & members
Once you're on Zung.ai, MFI Leads is available directly from your sidebar. Map your catchment area, surface qualified prospects, score them with the same AI, and send personalised loan offers via WhatsApp or SMS — all without leaving your Zung dashboard. It's not a separate tool. It's part of your daily workflow.
Territory mapping directly inside your Zung dashboard
AI lead scoring using your own loan history as training data
WhatsApp and SMS outreach launched from one screen
Auto-reconciles with your Zung loan origination pipeline
Field agent assignment and performance tracking
34%
Average lift in new member conversion for Zung clients
8s
From lead score to AI loan decision when both are live
Embedded in Zung.ai

It's in your sidebar.
From day one.

MFI Leads isn't a separate subscription or a different tool to log into. When you join Zung.ai, the Leads module appears in your left sidebar under → Growth › Leads. Your member data, loan history, and AI models are already connected. There's nothing to set up.

1
Open your Zung.ai dashboard
Log in at app.zung.ai. Your institution profile, loan book, and member data are already synced. MFI Leads reads your repayment history to calibrate the AI scoring model specifically for your portfolio.
2
Navigate to Growth → Leads
Open the Leads module from your sidebar. Draw your catchment zone on the map. Within minutes, the AI has surfaced a ranked list of qualified prospects in your territory — scored against your own lending criteria.
3
Launch outreach & track conversions
Send WhatsApp or SMS loan offers with one click. When a prospect applies, they flow directly into your Zung loan origination pipeline. AI scores them again at application — and can auto-disburse via M-Pesa in 8 seconds if they qualify.
4
Close the loop with real data
Every conversion updates your lead scoring model. The AI learns which signals in your market predict good borrowers — making every future lead list more accurate than the last. Growth compounds over time.
Open Zung.ai → Book a demo
Portfolio
Leads
Analytics
2,841Prospects
190Converted
6.7%Conv. rate
Your catchment zone · Nairobi Central
2,841 prospects mapped
AM
Amina Mwangangi · Gikomba Trader
94
Send offer
JW
James Waweru · Boda-boda, Westlands
87
WhatsApp
RO
Rose Otieno · Market vendor, Kisumu
82
Assign
Zung AI: 94 new hot leads scored overnight. Top prospect Amina M. matches your Group Loan A criteria — pre-approval ready. Send batch WhatsApp offer?
Send all
MFI Leads Activity — Live Global
LIVE
Member leads
Institutional (Zung B2B)
The engine never
stops running.
Right now, in real time, MFI Leads is generating member leads for institutions in 40+ countries and finding new Zung.ai clients across 180 markets. Both loops run 24/7 — automatically.
🇰🇪
Faulu SACCO · 14 new hot leads scored
just now
MEMBER
🇮🇳
Grameen FS · AI pre-approved 8 prospects
1m ago
MEMBER
🇳🇬
LAPO MFB prospect · Zung B2B lead scored 91
3m ago
B2B
🇵🇭
CARD MRI · 22 borrowers qualified via Leads
4m ago
MEMBER
🇧🇴
BancoSol decision maker · Demo booked via B2B
7m ago
B2B
What's inside

Every growth tool, embedded

All available directly from your Zung.ai sidebar — no extra logins, no manual data imports, no duplication.

Territory Intelligence & Prospect Mapping
Draw your catchment zone on an interactive map embedded in Zung. AI immediately surfaces qualifying prospects using mobile money signals, population density, competitor MFI gaps, and your own historical loan performance data from the Zung platform.
📍 Gikomba Market, Nairobi — 840 qualified prospects identified · 62 pre-approved by AI · No competitor SACCO within 2km
📍 Kisumu CBD — 420 prospects · Seasonal lending opportunity: planting cycle in 6 weeks
Catchment mappingMobile money signalsCompetitor gap analysisSeasonal demandPortfolio-calibrated scoring
AI Lead Scoring
Every prospect scored 0–100 using 200+ signals — calibrated against your own Zung loan book. Scores update every 24 hours. SHAP explanations tell loan officers exactly why a lead is ranked where it is.
0–100 scoreSHAP explanationsThin-file readyDaily refresh
Average conversion lift
For Zung clients who activate MFI Leads vs those who don't
34%
more new members per month · same team size · same catchment area
Based on 400+ institutions
Omnichannel Outreach
Launch WhatsApp, SMS, or USSD campaigns from inside Zung. AI picks the best channel per prospect. When they respond, it threads directly into your Zung loan origination pipeline.
WhatsApp APISMS bulkUSSD menusAuto-thread to loans
Referral Intelligence
AI identifies your top 200 members most likely to refer new borrowers. Automated referral campaigns, chain tracking, and reward programme integration — all in one module.
Propensity scoringChain trackingWhatsApp campaigns
Growth Intelligence Dashboard
Live pipeline, field agent leaderboards, seasonal demand forecasts, and competitor density maps — updated from your live Zung portfolio data every hour.
Live pipelineCompetitor mapsSeasonal forecasts
The full growth loop

From day one on Zung.ai to compounding growth

1
Join Zung.ai
Your institution migrates to Zung.ai. Member data, loan book, and repayment history are imported. MFI Leads activates automatically — calibrated to your portfolio from day one.
2
Map your territory
Open Growth → Leads in your sidebar. Draw your catchment zone. AI surfaces ranked prospects using mobile money signals and your own historical lending success data.
3
Reach & engage
Send personalised WhatsApp or SMS loan offers to top-scored prospects. AI picks the best time and channel per person. Responses thread directly into your Zung loan pipeline.
4
Convert & disburse
Qualified applicants get an AI credit decision in 8 seconds. Auto-disburse via M-Pesa. Every conversion trains the model — making future lead lists sharper and conversion rates higher.
5
Compounds over time
Referral intelligence activates on your growing member base. Seasonal forecasts predict demand 8 weeks ahead. The longer you use it, the more accurate and powerful it becomes.
500+Institutions found & onboarded
via the B2B engine
840K+Borrower leads generated
for Zung clients this year
34%Average lift in new member
conversion for Zung clients
8sLead to disbursed loan
when AI scoring is live
Start growing
The engine is already
running for you.
MFI Leads is embedded in every Zung.ai account. Log in to Zung.ai and open Growth → Leads to activate your first prospect list. Or book a demo to see the full engine in action for your market.
Embedded in your Zung dashboard
First leads in 24 hours
No separate subscription
180 countries
MFI Leads is a module inside Zung.ai — not a standalone product. Log in at app.zung.ai or book a demo to get started.
Legal disclaimer — mfileads.com
A product of the Zung.ai ecosystem
General use and no warranty
All content, statistics, lead scores, conversion benchmarks, and AI-generated insights on this website are provided for informational purposes only. Zung.ai and MFI Leads make no representations or warranties — express or implied — as to the accuracy, completeness, or fitness for any particular purpose of any information published here.
Not a licensed financial or marketing service
MFI Leads is a technology module embedded within the Zung.ai platform. It is not a licensed financial services provider, broker, or marketing agency. Lead scores, prospect rankings, and territory intelligence outputs are statistical estimates and must not be used as the sole basis for lending, membership, or regulatory decisions.
AI lead scores and conversion benchmarks
AI lead scores (0–100) are probabilistic estimates calibrated against your institution's historical portfolio data — not guarantees of repayment or member quality. Quoted conversion benchmarks (e.g. "34% average lift") are averages across participating institutions. Individual results will vary materially based on market conditions, team capacity, and product mix.
Embedded product — access via Zung.ai
MFI Leads is a module inside the Zung.ai core banking platform, not a standalone product. Access requires an active Zung.ai subscription. Features, pricing, and availability are subject to change. Refer to your Zung.ai service agreement for binding terms. This website is a marketing and information resource only.
Third-party channels and integrations
MFI Leads facilitates outreach via WhatsApp Business API, SMS providers, USSD networks, and mobile money rails including M-Pesa and MTN MoMo. Zung.ai is not responsible for the availability, cost, terms, or regulatory status of any third-party channel. Institutions are solely responsible for compliance with WhatsApp Business Policy, telemarketing rules, and applicable consumer lending regulations in their jurisdiction.
Data privacy and prospect outreach
Prospect data surfaced by MFI Leads is derived from aggregated, anonymised signals. Institutions using MFI Leads to contact prospects via WhatsApp or SMS are solely responsible for obtaining necessary consents under applicable data protection law, including the Kenya Data Protection Act 2019, Nigeria Data Protection Act 2023, GDPR, and equivalent legislation in their operating markets.
Limitation of liability
To the maximum extent permitted by applicable law, Zung.ai and its affiliates expressly exclude all liability for any direct, indirect, incidental, or consequential loss arising from use of the MFI Leads module, including losses from poor-quality leads, failed outreach campaigns, misconfigured disbursements, or regulatory non-compliance by the using institution.
Geographic access and jurisdictional compliance
Access to MFI Leads and the Zung.ai platform may be restricted or subject to additional regulatory requirements in certain jurisdictions. It is the institution's sole responsibility to ensure that use of MFI Leads for prospect outreach, lead scoring, and loan origination complies with all applicable local laws, Central Bank regulations, and consumer protection rules in every market of operation.