▲ Growth Intelligence Lead Scoring AI 12,000+ MFI Profiles

Grow your MFI
faster with
AI-powered leads.

The lead generation and growth intelligence platform built exclusively for MFIs and SACCOs. Find qualified prospects, score them with AI, track your pipeline, and close more loans — in 180 countries.

Start free — 14 days See the platform →
12,000+MFI Profiles
840K+Qualified Leads
34%Avg. Conversion lift
180Countries
MFI LEADS PIPELINE — LIVE VIEW
Faulu SACCO · Nairobi LIVE
🔎
Prospect
Identified in your catchment area
2,841
+142 today
⚡
AI Qualified
Score > 72 · Matches your profile
1,931
+94 today
💬
Engaged
SMS / WhatsApp sent & opened
868
+38 today
✓
Converted
Onboarded as active member
190
+12 today ▲
Live activity
AM
Amina M.
applied for KSh 15,000 loan
just now
CONVERTED
JO
James O.
opened WhatsApp message · score 84
2m ago
HOT LEAD
FK
Fatuma K.
AI scored 91 — pre-approved
5m ago
HOT LEAD
PK
Peter K.
referred 3 new prospects via WhatsApp
8m ago
REFERRAL
6.7%Conversion Rate
KSh 2.4MPipeline Value
84Avg Lead Score
Platform features

Every tool your institution needs to grow

From prospect identification to loan conversion — MFI Leads handles the entire growth cycle with AI at every step.

Territory Mapping & Prospect Discovery
Define your catchment area on a map and instantly surface qualifying prospects. AI cross-references mobile money activity, savings patterns, and income proxies to find members your competitors haven't reached yet.
  • Draw catchment zones on interactive maps
  • Import and score existing prospect lists
  • Mobile money signal filtering (M-Pesa, MTN, Airtel)
  • Demographic and income proxy scoring
AI Lead Scoring & Qualification
Zung AI scores every prospect 0–100 based on 200+ signals — repayment likelihood, loan eligibility, savings capacity, and churn risk. Prioritise your field agents' time on prospects that will actually convert.
  • 0–100 AI lead score with SHAP explanation
  • Thin-file scoring (no bureau history needed)
  • Pre-approval likelihood before first contact
  • Score refresh every 24 hours as signals update
Omnichannel Prospect Outreach
Reach prospects where they already are. Send personalised loan offers and savings invitations via WhatsApp, SMS, USSD, or through your field agent app — all tracked in one pipeline. AI picks the best channel per prospect.
  • WhatsApp Business API integration
  • Bulk SMS with personalisation at scale
  • USSD menu flows for feature phones
  • Field agent task assignment by territory
Pipeline Management & CRM
Track every prospect from first contact to active member in a purpose-built MFI CRM. Kanban pipeline view, automated follow-up reminders, and conversion attribution so you know what's working.
  • Drag-and-drop Kanban pipeline
  • Automated follow-up sequences
  • Field agent performance leaderboards
  • Conversion source attribution
Member Referral Intelligence
Your best leads come from your best members. MFI Leads automatically identifies high-value members most likely to refer new borrowers, triggers referral campaigns, and tracks each referral through to conversion.
  • AI referral propensity scoring
  • Automated referral WhatsApp campaigns
  • Referral chain tracking and attribution
  • Reward programme integration
Growth Intelligence & Market Insights
Understand your market at a depth no spreadsheet can match. MFI competitive density maps, untapped geographic pockets, seasonal demand forecasts, and product-market fit scores for every catchment zone you operate in.
  • Competitor MFI density maps by region
  • Seasonal lending demand forecasts
  • Untapped market pocket identification
  • Product-market fit by demographic segment
Built for two sides

MFIs & Fintechs. One platform.

Whether you're an MFI growing your member base or a fintech finding MFI buyers — MFI Leads has a dedicated growth engine for you.

Find borrowers in your territory
Map your catchment area and surface qualified potential borrowers you haven't reached yet. AI scores each prospect on repayment likelihood and loan eligibility before your field team makes contact.
Increase loan conversion by 34%
Institutions using MFI Leads report an average 34% lift in new member conversion rates. AI-prioritised lead lists mean your loan officers spend their time on prospects most likely to become active, repaying members.
Reach members on WhatsApp & USSD
Send personalised loan offers and savings invitations via the channels your prospects already use. WhatsApp Business API, SMS, and USSD all managed from one campaign dashboard — no technical team needed.
Track field agent performance live
Real-time leaderboards showing each field officer's leads contacted, applications generated, and conversions closed. Set daily targets, flag underperformance early, and celebrate top performers automatically.
Find MFI decision makers, fast
Search 12,000+ MFI and SACCO profiles across 180 countries. Filter by country, size, technology stack, current CBS, and buying signals. Export CEOs, CTOs, and Head of Operations contact details instantly.
AI-scored buying intent signals
Know which MFIs are actively looking for your type of solution before you reach out. AI buying intent scores based on job postings, RFP activity, technology migration signals, and grant/funding announcements.
Market sizing for every segment
Total addressable market by country, institution type, member count range, and technology maturity. Know the exact size of your opportunity before investing in a new region or product vertical.
Automated outreach sequences
Build multi-step email and LinkedIn outreach sequences tailored to MFI job titles and institution types. Pre-built templates for every major MFI pain point — CBS replacement, mobile money integration, AI scoring, compliance.
Growth intelligence

Your market intelligence command centre

Real-time visibility into your pipeline, your territory, and your competitive position. Every metric you need to grow faster, on one screen.

MFI LEADS — GROWTH INTELLIGENCE — LIVE
LIVE
Pipeline
All Leads2,841
Hot Leads (80+)284
In Conversation168
Applied47
Converted Today12
By Product
Business Loans1,240
Group Loans890
Savings Members620
MSME Finance91
By Channel
WhatsApp1,120
Field Agent940
SMS481
Referral300
Hot Leads — Score 80+ · Ready for contact 284 total
AM
Amina Mwangangi
Trader · Gikomba Market, Nairobi
94
Pre-approved
Send offer →
JW
James Waweru
Boda-boda owner · Westlands, Nairobi
87
Qualify
WhatsApp →
RO
Rose Otieno
Market vendor · Kisumu
82
Engage
Assign agent →
BK
Ben Kamau
Small farmer · Nyeri County
80
Review
SMS outreach →
Avg score: 84
Conversion rate: 6.7%
Revenue pipeline: KSh 12.4M
▲ +18% vs last month
Real results

Growth stories from the field

MFI Member Acquisition
From 300 to 1,200 new members in 90 days
Faulu Cooperative in Nairobi used territory mapping to identify 8,400 underserved traders in Gikomba and Eastleigh markets. AI scored them, ranked the top 600, and triggered WhatsApp loan offer campaigns. Field agents focused only on pre-qualified leads — conversion jumped from 4% to 22%.
Result
900 new active members · 22% conversion rate · KSh 18M additional portfolio
SACCO Growth Campaign
Referral intelligence doubled word-of-mouth growth
Highlands SACCO identified their top 200 member referrers using MFI Leads propensity scoring. A targeted WhatsApp campaign offering referral rewards generated 480 introductions in 60 days. AI filtered the introductions, surfacing 140 qualified leads that resulted in 94 new members.
Result
94 new members from referral channel · Cost of acquisition down 64%
Fintech Market Entry
Entered 3 new African markets in 6 weeks
A Nairobi-based mobile money integration company used MFI Leads to map every licensed MFI in Ghana, Tanzania, and Senegal — 620 institutions with verified decision-maker contacts. AI buying intent scores surfaced 84 institutions actively evaluating new payment rails, leading to 38 demo calls booked.
Result
38 demo calls booked · 12 pilots started · $340K ARR pipeline in 6 weeks
Agricultural Finance Expansion
Seasonal demand forecasting filled the pipeline before harvest
An agricultural MFI in Uganda used MFI Leads' seasonal demand forecasting to pre-identify 2,400 smallholder farmers likely to need input loans before the planting season. Outreach campaigns ran 6 weeks ahead of competitors — disbursements were 48% higher than the previous year's cycle.
Result
+48% disbursements · 2,100 farmers served · UGX 4.2B portfolio growth
Native integrations

Plugs into your existing stack

MFI Leads connects to your CBS, messaging platforms, and payment rails in minutes — no developer needed.

Browse all integrations ↗
📱
M-Pesa
Mobile Money
📡
MTN MoMo
Mobile Money
📲
Airtel Money
Mobile Money
💬
WhatsApp Business
Messaging
💬
SMS Gateway
Messaging
🌐
USSD
Feature Phones
🤖
Zung AI
Lead Scoring
🏦
Zung.ai CBS
Core Banking
📊
CRB Africa
Credit Bureau
🔍
Jumio KYC
Identity
🔗
Salesforce CRM
CRM
📤
HubSpot
CRM / Marketing
What our customers say

Trusted by 400+ institutions across Africa & Asia

★★★★★
We spent years buying SMS lists that converted at under 2%. MFI Leads' AI-scored prospect lists convert at 19%. Our loan officers have stopped wasting time on cold calls and focus entirely on warm, qualified leads now. It's transformed our field operations.
JM
Jane Mutua
Head of Growth · Faulu Cooperative, Nairobi
★★★★★
As a B2B vendor selling to African MFIs, we always struggled to identify the right buyers. MFI Leads gave us 12,000 institution profiles with buying intent scores. We went from 3 months of prospecting to 40 qualified demo calls in two weeks. The ROI is obvious.
AO
Abena Osei
VP Sales · MFI SaaS platform, Accra
★★★★★
The seasonal demand forecasting for agricultural lending is unlike anything else in the market. We knew which farmers would need input finance 8 weeks before they came through the door. We disbursed 48% more than any previous planting season.
BK
Bernard Kimani
CEO · Agri-SACCO, Nakuru
Pricing

Priced for cooperative finance scale

All plans include a 14-day free trial. No credit card required. Cancel any month.

Starter
Small SACCOs & single-branch MFIs
$49
per month · billed monthly
  • Up to 500 leads/month
  • AI lead scoring included
  • WhatsApp & SMS outreach
  • Basic territory mapping
  • 1 field agent account
  • Pipeline Kanban board
  • Advanced intelligence
  • Competitor mapping
  • API access
Start free trial
Most popular
Growth
Growing MFIs & multi-branch SACCOs
$149
per month · billed monthly
  • Up to 5,000 leads/month
  • Advanced AI scoring + SHAP
  • Omnichannel outreach campaigns
  • Territory intelligence maps
  • Up to 10 field agent accounts
  • Referral intelligence engine
  • Seasonal demand forecasting
  • Competitor density mapping
  • API access
Start free trial
Enterprise
MFI networks, DFIs & B2B fintechs
Custom
Annual billing · volume pricing
  • Unlimited leads
  • Full AI intelligence suite
  • 12,000+ MFI database access (B2B)
  • Buying intent signals (B2B)
  • Unlimited field agent accounts
  • Custom data feeds & exports
  • REST API + webhook access
  • Dedicated growth strategist
Contact sales
All plans include the 14-day free trial. Payments via Paystack (card or mobile money). Enterprise plans billed annually.
Questions? Email growth@mfileads.com
Start growing today
Your next 1,000 members are already out there.
MFI Leads finds them, scores them, and helps you close them. Start your 14-day free trial and see your first qualified lead list within 24 hours of signing up.
Start free trial
14 days free
No credit card
First leads in 24 hours
Cancel any time
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