Lead management for digital and mobile lenders
Digital lenders live and die by acquisition cost — and by regulators watching their marketing. mfileads gives growth teams a clean, consented lead pipeline across web, WhatsApp and field partners, explainable prioritisation and a full audit trail of every contact.
Without mfileads
- Rising acquisition cost per active borrower
- Regulatory scrutiny of SMS and call marketing
- Leads scattered across ad platforms and partner sheets
With mfileads
- Every source in one pipeline with cost-per-member insight
- Consent and opt-out evidence on every contact
- CSV import and export to and from your stack
The tools you will use most
Grow without breaking data-protection law
Direct-marketing rules in Kenya, Uganda, Nigeria, Ghana, South Africa and the EU all require consent and an easy way to opt out. mfileads makes compliance the default: consent recorded per lead, outreach blocked without it, opt-outs honoured instantly, and every lead’s data exportable or erasable on request.
Learn more- Consent stored per lead with time, source and wording
- Outreach blocked automatically without consent or after opt-out
- Self-service opt-out link on every message
- Export a single lead’s data on request (access requests)
Know which prospects to call first — and why
mfileads scores every lead from 0 to 100 using signals your own team records: how the lead came in, whether they consented, how clearly their need is defined, how recently and how often you have engaged them. Each score shows the factors that produced it, so loan officers trust it and managers can defend it.
Learn more- 0–100 score on every lead, refreshed when anything about the lead changes
- Factor-by-factor breakdown on each lead — every point accounted for
- Adjustable weights per institution (e.g. value referrals higher)
- Never uses gender, age, religion, ethnicity or tribe
Reach prospects on WhatsApp and SMS, the right way
Write message templates once — loan offers, savings invitations, meeting reminders — and send them personalised with the lead’s name and product. mfileads blocks messages to anyone without recorded consent or who has opted out, adds an opt-out link automatically, and logs every message on the lead’s timeline.
Learn more- Reusable templates with {name}, {product}, {institution} and {agent} placeholders
- One-tap WhatsApp: opens the chat with the message ready on the officer’s phone
- SMS through Africa’s Talking in Africa, with your own sender ID
- SMS through Twilio for Asia, the Americas, Europe and Oceania
See what is actually growing your institution
The mfileads dashboard turns your pipeline into decisions: which sources produce members, which products prospects want, how fast leads move, and how much loan value is waiting in the pipeline. Built on your own data, updated as your team works.
Learn more- Funnel from new lead to converted member, with conversion rates
- Pipeline value by product and stage
- Leads and conversion by source and by territory
- Officer performance and follow-up discipline
Other solutions
Microfinance institutions
Fill loan officers’ days with qualified borrowers.
SACCOs & credit unions
Recruit members through referrals, delegates and employers.
Agricultural finance
Line up input-loan demand before the planting season.
Group lending & savings groups
Track groups and their members from first meeting to first loan.
Fintechs & vendors selling to MFIs
Run your MFI and SACCO sales pipeline in a CRM that speaks their language.
Your next members are already asking about you.
Capture them with consent, call the right ones first, and watch them move to active members. Free for 14 days — no card needed.
- 14 days free
- No credit card
- Import your list in minutes
- Cancel any time