Capture borrower leads with consent built in
Every lead in mfileads arrives with a record of how it was collected and whether the person agreed to hear from you. Share a branded capture form by link or QR code at market days, savings-group meetings and branch counters, let field officers add prospects from their phone, or import the lists you already hold — with the legal basis noted.
What you get
- Branded capture form for your institution, shareable by link or printable QR code
- Explicit marketing-consent checkbox with the exact wording and time stored on the lead
- Mobile-first lead entry for field officers and branch staff
- CSV / Excel import with duplicate detection by phone number
- Source tracking: referral, field visit, event, walk-in, website, WhatsApp, import
- Offline capture in the field-agent app, synced when back online Planned
“On approval” items are switched on for your institution by our team once the requirements (such as a provider account or licence) are in place. “Planned” items are on the roadmap and not yet available.
Why consent comes first
Data-protection regulators across Africa now fine lenders for unsolicited marketing. In Kenya the ODPC has ruled that a mobile-money payment is not consent to marketing messages. mfileads stores consent per lead — when, where and in what words — so your team only contacts people who said yes, and you can prove it.
One form, many places
Print the QR code on posters at market stalls, share the link in WhatsApp groups, or open it on a tablet at a savings-group meeting. Leads land in your pipeline instantly, tagged with the source so you can see which places produce members, not just names.
Bring your existing lists
Import the spreadsheets your branches already keep. mfileads normalises phone numbers to international format, skips duplicates, and asks you to state whether those people consented to marketing before any outreach is possible.
Used by
Microfinance institutions
Fill loan officers’ days with qualified borrowers.
SACCOs & credit unions
Recruit members through referrals, delegates and employers.
Agricultural finance
Line up input-loan demand before the planting season.
Group lending & savings groups
Track groups and their members from first meeting to first loan.
More of the platform
Explainable lead scoring
A 0–100 score per lead, with every point explained. No black box.
WhatsApp & SMS outreach
Personalised messages on the channels borrowers use — only to people who opted in.
Pipeline & follow-ups
A drag-and-drop pipeline from first contact to active member, with reminders.
Member referral tracking
Track which members bring in new members — and reward them fairly.
Territories & field teams
Split your market into territories, assign officers and compare performance.
Growth dashboards
Conversion, pipeline value, sources and officer performance — live.
Consent & data protection
Consent records, opt-outs, data export and deletion — ready for your regulator.
Your next members are already asking about you.
Capture them with consent, call the right ones first, and watch them move to active members. Free for 14 days — no card needed.
- 14 days free
- No credit card
- Import your list in minutes
- Cancel any time