Practical guides to growing your institution
What works in member recruitment, referrals, outreach and compliance — written for MFI and SACCO growth teams.
Pipeline management for loan officers: from market visit to disbursement
A simple pipeline framework that helps loan officers and branch managers stop losing prospects between first contact and disbursement.
6 min read Lead scoringLead scoring for microfinance: how to prioritise prospects fairly
How MFIs and SACCOs can use simple, explainable lead scoring to decide who loan officers call first — without bias or black boxes.
6 min read ComplianceDirect marketing consent for lenders under Kenya’s Data Protection Act
What MFIs, SACCOs and digital lenders need to know about consent, opt-outs and recent ODPC decisions on unsolicited marketing.
7 min read OutreachWhatsApp for MFIs and SACCOs: a compliant outreach playbook
How to use WhatsApp to reach prospective members and borrowers personally and effectively — while respecting consent and data-protection rules.
6 min read ReferralsDesigning a member referral programme that pays for results
How MFIs and SACCOs can build a referral programme that rewards members fairly, avoids abuse, and produces active, repaying members — not just names.
6 min read Member growthHow to grow SACCO membership: 9 strategies that work
Practical, proven ways for SACCOs to recruit new members — from referral programmes and employer partnerships to youth outreach — and how to measure which ones work.
7 min readYour next members are already asking about you.
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