Farmer lead management for agricultural lenders
Agricultural lending is seasonal: miss the weeks before planting and the demand is gone. mfileads helps agri-lenders and agri-SACCOs register farmers through cooperatives, field days and agro-dealers, qualify them by crop and acreage notes, and follow up on time.
Without mfileads
- Farmer interest collected at field days but never followed up
- Cooperatives and agro-dealers sending lists in different formats
- Season deadlines missed by slow approvals
With mfileads
- QR-code sign-up at field days and cooperative meetings
- One import format for partner lists
- Follow-up schedules timed to the season
The tools you will use most
Capture borrower leads with consent built in
Every lead in mfileads arrives with a record of how it was collected and whether the person agreed to hear from you. Share a branded capture form by link or QR code at market days, savings-group meetings and branch counters, let field officers add prospects from their phone, or import the lists you already hold — with the legal basis noted.
Learn more- Branded capture form for your institution, shareable by link or printable QR code
- Explicit marketing-consent checkbox with the exact wording and time stored on the lead
- Mobile-first lead entry for field officers and branch staff
- CSV / Excel import with duplicate detection by phone number
Run field teams by territory
Define the territories your branches and field officers cover, tag leads and officers to them, and compare pipeline, conversion and follow-up discipline across territories. Managers see where growth is coming from and where coverage is thin.
Learn more- Territories on leads and on officers
- Officer leaderboard: leads added, contacted, converted
- Pipeline and conversion by territory
- Role-based access: owners, admins and agents
A pipeline built for loan officers, not salespeople
Move each prospect through stages that match how MFIs and SACCOs actually work — New, Qualified, Engaged, Applied, Converted — on a drag-and-drop board. Set follow-up dates, assign leads to officers, and never lose a prospect between a market visit and a loan application.
Learn more- Drag-and-drop Kanban board with stage totals and amounts
- Lead ownership per officer, with territory filters
- Follow-up dates and task list with overdue alerts
- Full timeline per lead: notes, calls, visits, messages, stage changes
See what is actually growing your institution
The mfileads dashboard turns your pipeline into decisions: which sources produce members, which products prospects want, how fast leads move, and how much loan value is waiting in the pipeline. Built on your own data, updated as your team works.
Learn more- Funnel from new lead to converted member, with conversion rates
- Pipeline value by product and stage
- Leads and conversion by source and by territory
- Officer performance and follow-up discipline
Other solutions
Microfinance institutions
Fill loan officers’ days with qualified borrowers.
SACCOs & credit unions
Recruit members through referrals, delegates and employers.
Digital lenders
Turn app installs and USSD sessions into compliant, scored leads.
Group lending & savings groups
Track groups and their members from first meeting to first loan.
Fintechs & vendors selling to MFIs
Run your MFI and SACCO sales pipeline in a CRM that speaks their language.
Your next members are already asking about you.
Capture them with consent, call the right ones first, and watch them move to active members. Free for 14 days — no card needed.
- 14 days free
- No credit card
- Import your list in minutes
- Cancel any time