Know which prospects to call first — and why
mfileads scores every lead from 0 to 100 using signals your own team records: how the lead came in, whether they consented, how clearly their need is defined, how recently and how often you have engaged them. Each score shows the factors that produced it, so loan officers trust it and managers can defend it.
What you get
- 0–100 score on every lead, refreshed when anything about the lead changes
- Factor-by-factor breakdown on each lead — every point accounted for
- Adjustable weights per institution (e.g. value referrals higher)
- Never uses gender, age, religion, ethnicity or tribe
- Hot-lead list (score 70+) on the dashboard for daily prioritisation
- Zung AI model trained on your converted members, with SHAP explanations Planned
“On approval” items are switched on for your institution by our team once the requirements (such as a provider account or licence) are in place. “Planned” items are on the roadmap and not yet available.
What goes into the score
Seven transparent factors: consent recorded, a reachable phone number, the quality of the source (a member referral beats a cold import), how well the need is defined (product and amount), income information captured, recent engagement by your team, and recency. You can change how much each factor counts.
Explainable by design
A score nobody understands gets ignored. Open any lead and you see exactly how many points each factor contributed and what would raise it — for example “log a call to add engagement points”. That turns the score into a to-do list for the loan officer.
Fair by default
The score only uses information about the lead’s relationship with your institution. Protected characteristics are never collected or scored. When the Zung AI model arrives it will be trained per institution, explained with SHAP values, and audited for bias before it is switched on.
More of the platform
Consented lead capture
Forms, QR codes and field entry that record consent the moment a lead is born.
WhatsApp & SMS outreach
Personalised messages on the channels borrowers use — only to people who opted in.
Pipeline & follow-ups
A drag-and-drop pipeline from first contact to active member, with reminders.
Member referral tracking
Track which members bring in new members — and reward them fairly.
Territories & field teams
Split your market into territories, assign officers and compare performance.
Growth dashboards
Conversion, pipeline value, sources and officer performance — live.
Consent & data protection
Consent records, opt-outs, data export and deletion — ready for your regulator.
Your next members are already asking about you.
Capture them with consent, call the right ones first, and watch them move to active members. Free for 14 days — no card needed.
- 14 days free
- No credit card
- Import your list in minutes
- Cancel any time