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Consent & data protection

Grow without breaking data-protection law

Direct-marketing rules in Kenya, Uganda, Nigeria, Ghana, South Africa and the EU all require consent and an easy way to opt out. mfileads makes compliance the default: consent recorded per lead, outreach blocked without it, opt-outs honoured instantly, and every lead’s data exportable or erasable on request.

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What you get

  • Consent stored per lead with time, source and wording
  • Outreach blocked automatically without consent or after opt-out
  • Self-service opt-out link on every message
  • Export a single lead’s data on request (access requests)
  • Permanent deletion of a lead and their history (erasure requests)
  • Audit log of logins, exports, deletions and settings changes
  • Data processing agreement for every customer

“On approval” items are switched on for your institution by our team once the requirements (such as a provider account or licence) are in place. “Planned” items are on the roadmap and not yet available.

Built for regulators’ questions

When a complaint arrives, open the lead and show when they consented, through which form, and every message they received. Or show that they opted out and were never contacted again.

Access and erasure in one click

Data-subject requests are routine under Kenya’s Data Protection Act, Nigeria’s NDPA, Ghana’s DPA and POPIA. Export one person’s record as a file, or erase them and their history permanently.

Used by

Digital lenders

Turn app installs and USSD sessions into compliant, scored leads.

Fintechs & vendors selling to MFIs

Run your MFI and SACCO sales pipeline in a CRM that speaks their language.

More of the platform

Consented lead capture

Forms, QR codes and field entry that record consent the moment a lead is born.

Explainable lead scoring

A 0–100 score per lead, with every point explained. No black box.

WhatsApp & SMS outreach

Personalised messages on the channels borrowers use — only to people who opted in.

Pipeline & follow-ups

A drag-and-drop pipeline from first contact to active member, with reminders.

Member referral tracking

Track which members bring in new members — and reward them fairly.

Territories & field teams

Split your market into territories, assign officers and compare performance.

Growth dashboards

Conversion, pipeline value, sources and officer performance — live.

Your next members are already asking about you.

Capture them with consent, call the right ones first, and watch them move to active members. Free for 14 days — no card needed.

  • 14 days free
  • No credit card
  • Import your list in minutes
  • Cancel any time
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